The battle for web supremacy continues, the stakes are high. The grabs are not only the ad buys worth billions of dollars but also the very model that will dominate the web-ad business. Microsoft the veteran software king, for years it has planned, invented and tried a way to do a better search and sell online ads, but still playing catch up to Google. Even if Microsoft succeeds in buying Yahoo!, it will still trail Google in terms of ad revenues. Can Microsoft catch up on online ads? Not anymore this time its Microsoft turn. The beast is back. Microsoft announced the official launch of Microsoft AdCenter, Microsoft's " winning play", designed to take on Google's and Yahoo's ad network. AdCenter , Microsoft attempt to catch up with Google and Yahoo in the multi billion dollars online advertising market . The Redmond Beast is moving fiercely into the lucrative internet search and online business. During the past few months, Microsoft strikes some strategic deals, do some partnerships and done some acquisitions to some of the best of the web. The timing is good, web companies that it acquire could assist Microsoft's push in online advertising. Microsoft AdCenter is officially opened for business, it is 100% live and opened in business in US AdCenter now serves all ads on Microsoft sites. Microsoft done some makeover here, it has unveiled a new online advertisement tracking program able to provide new information about online ads and help them look beyond and crafts ads tailored to the user's need. And this thing works, it could be a full service competitor to Google. Microsoft swings a late and heavy bat at online ads, but bill is quiet serious about online ads, and Microsoft mean business here. Is Microsoft really trying to steal Google's fire? Well absolutely yes! Microsoft aims to topple Google's dominance on online ads.
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