Friday, September 12, 2008

iPod Killer.

Succesful second acts are exceedingly rare in the tech business. Apple, executed the most remarkable comeback ever with the iPod, the ubiquitous iPod made headlines and still strong. It is the most popular portable digital music player on the planet. Its mark the 100 million iPods record sold this year and about 2 billion songs sold on iTunes storeo. I admire iPods for its sleek design, ease of use(navigation is easy and cool) and somehow also manages a feel warm and ergonomic. And with the elegant way that iPod synchronize with the iTunes store, the iPods was a hit. But iPods do have some drawback, it was a closed system. The songs Apple sells at it iTunes store cannot easily be played on the other devices, and copy protected song purchased from other sites willl not played on the iPod, well this was the bad news. The reality is that there is the iPod-iTunes ecosystem that excludes everyone from the music market. Reverse engineering is the answer to Apple's closed system. we done this to ensure "interoperability". DoubleTwist, the company that unlock the iPods find a way how to deal with this problem. They post a program online which removed the encryption that limits what devices can play the disc, well that good news to us, and bad news to companies such as Apple. Isn't opening iPod system illegal?This could Jobs worst nightmare(not to mention his stock option backdating case). It will ruin Apple's near dominance of the digital music market. What will be Steve Jobs next move. . . stay tuned.

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