The Wall Street financial meltdown have just delivered shock waves that ripped across the globe, it started to claim casualties. Fire broke out. There is no escape for companies caught on fire, not even big companies like Google, the Search Company is taking a heavy hit and it’s not feeling good. Google has started to feel the pressure of global economic crisis, its force to implement cost cutting works. Google got even plans to reduce the number of employees. Right now I can’t give you the exact figures maybe in my next blog post I will provide some data about the latest on Google financial status, for the mean time let’s get back to the issue. The headline is about Google, the Search Company has shutdown the operation of Lively, a browser based virtual world that could be embedded into other websites. Basically it was fast, Lively just launched last July, now the Search Company is adding Lively to its deadpool. Google got no choice but to thrive, its must make tough decision; there are always plenty of good reasons for Google’s decision to kill Lively. The Search Company has been experiencing tough business days. Google shares have been sliding down in the last 6 months hitting a low of $ 247(from a high of $ 724). Google got no choice but to implement cost control and do something, it getting a downsizing spirit. Shutting down Lively is only part of Google’s cost control strategy. Google’s main business strategy is quite simple, prioritize online resources (those that performing well) and focus more on core technology---search, apps, platform and cloud computing. Master the core technology and then figure out a business plan, that’s how Google’s Search business started. Lively doesn’t perform well, the massive web traffic that the company expects never materialized. Google need to control the costs and save more money, one way to do that is to pull or shutdown online resources that’s not performing well. If Google doesn’t shutdown Lively, the Search Company might ended up losing crap load of money. It was a tough and brave decision
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